Infographics: Telling stories with pictures

1 day

This workshop will help you decide when to use infographics, and how to commission effective ones. It builds on the plain language principles we use as the basis of all our writing workshops, and applies them specifically to infographics. No-one else combines research on what works for readers with expertise in communications, so you can commission infographics that your readers will read, use, and remember. Scroll down for more details.

  • Oct 20
    Tue 9:00 AM Tue 4:30 PM(1 day)
    • $625.00 excl. GST
    None of these dates work for you? Suggest another date & time


    Pictures and graphics attract readers’ attention. And we all relate to stories. Infographics that successfully combine visual appeal with key information can save readers time and effort. And they can be great for giving busy people an overview or summary of a topic. That’s why some readers — including senior leaders and politicians — prefer them, or even demand them.

    You have useful or important information to convey. You know your readers need it. But you also know they won’t read screeds of words. They’re short of time, stressed, and want the information in the fastest, easiest possible way they can get it.

    Our Infographics workshop will give you the tools to create infographics that work for your readers. You’ll learn and then apply the principles of creating an effective infographic for any audience, drafting using pen and paper. This workshop doesn’t work with computer tools for designing infographics. But you’ll learn and practise the fundamental principles, and be able to give a clear brief to a designer.


    Infographics can seem like a brilliant solution for readers. But clear, memorable infographics aren’t easy to create. For them to work well, the writer has to:

    • understand and meet the reader’s needs
    • have a clear, simple message
    • identify and tell a story
    • condense complex information
    • know how to mix visuals and words
    • place the information and graphics on the page so they’re easy for the reader to follow and understand.

    Training customised for your team

    Producing infographics often involves several team members. We can customise this workshop for your team. Contact us to talk about your training needs.

    Who this training is for

    This workshop is for people who want to be confident about creating appealing and useful infographics for their readers. 

    We focus on:

    • choosing when to use infographics
    • identifying the story you want to tell with an infographic
    • writing a good brief for a designer
    • deciding what info to include and leave out
    • critiquing what a designer gives you from a better-informed viewpoint.

    People use many different tools to create infographics. We don’t teach hands-on techniques for using specific tools such as InDesign. If you’re interested in design techniques we can offer one-on-one coaching, which is a better option for people who'd like help with creating infographics themselves. 

    Insights, tips, and professional development opportunities.