This fast-paced workshop will equip you to write for your twenty-first century clients in a way that gives them what they want. Clear Law introduces you to communication principles based on evidence. Those principles demand clear thinking and insight to convey complex legal material clearly, accurately, and effectively. Scroll down for more details.
Twenty-first century law firms are rapidly changing to meet client expectations in a crowded marketplace. Today’s clients expect to fully understand what they are paying for. They expect to engage with their lawyer as they would with any other human being.
That means no more legalese!
A 2012 empirical study of law firm clients showed 99.7% thought it important to understand what their lawyer wrote. Yet 71% said they had received a document from their lawyer that was difficult to understand. Read more
Writing clearly to suit the needs of your clients strengthens relationships, saves time and money, and boosts efficiency. A growing number of firms around the world recognise that plain language is no longer an optional extra. Rather, it’s something that can define them. As Seth Godin said: ‘You can either fit in — or stand out. Not both.’
This two-part workshop covers four topics.
Challenge old thinking
Consider the big picture
Build a new vocabulary
Understand the impact of an increasingly digital world