In 3 interactive half-days, create a plan to get the right messages to the right people in the right way — whatever your project, whoever your stakeholders. You’re not going to reach your goals without communicating. You have your better mousetrap, but the world is not going to beat a path to your door unless they know it exists. Or your product or service is under attack, and you need to tell your side of the story. We’ll teach you how to create the plan to make that happen. Scroll down for more details.
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In this practical hands-on training, you’ll work on joint exercises and your own project to create a plan that is highly specific, well targeted, and measurable.
In this first workshop, you’ll begin by answering the big questions. You’ll identify your objective, find your stakeholders, work out your organisation’s key messages, and examine the barriers to success.
This second workshop focuses on deciding how to reach each stakeholder group — channels, tactics, specific messages, and timelines. YouTube or the side of a bus? Instagram or postcards in cafes? Every stakeholder group has different needs, and we’ll give you some tips to help you decide.
In the final half-day workshop, the focus is on measurement. We’ll explore ways to measure and evaluate the success of your communications so you can show your bosses the return on investment, and learn what works best to repeat it next time. You’ll complete your communications plan in this session.
We can customise any of our workshops for your team. Contact us to talk about your training needs firstname.lastname@example.org
‘Great course! There were many shared experiences that reinforced the learning’
Daisy Duncan-Smith, NZTE