Blogging for Business

1.5 hours

Blogging for Business is a short and sweet workshop in which you learn about starting to blog, appealing to readers, and keeping your blog going.You’ll learn to define the purpose of your blog, so your posts consistently fit your communications plan. Scroll down for more details.

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      Description

      Blogging gives your business a voice. It’s a vital addition — or foundation — for your comms and social media plan. Use a blog to talk about any issue that touches your business, in more depth than other social media allow.

      Who this training is for

      You’ll benefit from this workshop whether you already write for a blog or you’re about to get started. If you’re blogging for yourself rather than for business, the principles also apply.

      Topics

      We’ll cover practical topics to get you on your way:

      • Decide how often to post, and discuss tools for scheduling posts and content.
      • Set the tone of your blog, so it fits your organisation and its voice in other social media channels.
      • Get ideas for gathering content so you always have material on hand.
      • Find out how to write for the web, using principles for connecting with your online readers.
      • Get tips for growing your blog’s readership.

      Training customised for your team

      We can customise this workshop for your team. Contact us to talk about your training needs.

      Testimonials

      ‘The workshop really inspired me and allowed a semi-defunct blog to spring back to life — I didn't have the faintest idea or confidence to tackle it before the workshop. And yes this is my first blog piece! Fun to write too.’
      Rosey Igglesden, Powershop

      Insights, tips, and professional development opportunities.