These days, the two main ways we find information are Google and social media. Living in the age of the internet means we have endless opportunities for impact. We can spread messages like never before. Yet social media is one confusing goldmine. A marketing landscape that changes constantly. Scroll down for more details.
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In this session, we’ll look at how you can stop shouting into the void, and make your social media campaigns more successful. Get your head around the current algorithms, create some clear content, and find out what you can tweak for maximum impact.
This session is packed with practical and fun learning exercises. By the end of the session, you’ll be clued up on social media.
This is a business-focused session, so you’ll work with your own organisation’s tweets, statuses, and 'grams' (Instagram photos). This session would also be useful if you run your own business (and marketing), or if you have a side business you want to grow.
Our social media workshop covers the following topics:
• Understand the current social media landscape
• Find out where to focus your impact
• Create content that amplifies your key messages
• Create visuals online
• Look for collaboration opportunities
• The ins and outs of running a competition
• Resources for success