Learn the techniques of writing effectively for the web in this 1-day intensive workshop. You'll learn as you work, getting input from an expert web trainer and the fresh perspective of fellow workshop participants. Scroll down for more details.
You’re proud of the material you’ve written for your website or intranet and you’ve got your pages looking great. But what if your content is missing the mark? What if your would-be online audience isn’t getting what you want them to from your content? And what if, with their notoriously short attention span, your online reader gives up on you?
A good webpage is completely different from a good printed page. In this workshop, you’ll get to understand your online audience and their reading needs. You’ll learn how to realise the full potential of your website by using specific techniques to communicate efficiently with your online audience.
Anyone who writes material for the web or manages content for a website or intranet will benefit from attending this workshop.
As you transform your own webpages during Web Lab, you’ll learn how to create:
• an empathy map to give you insight into your readers
• a page structure that caters to speedy web readers
• headings that reflect main messages
• links that explain what the reader will get when they click
• paragraphs and sentences that can be read at a glance
• content that readers can find easily.
‘Very useful lessons and tips which will improve my writing. Well backed up by research, case studies, and written exercises — very illuminating.’
Deborah Lam, Department of Internal Affairs
‘This was a fantastic workshop and would be greatly beneficial for anyone involved in the development or maintenance of a website. Fantastic trainer and venue. Would highly recommend.’
Patricia Windle, Broadcasting Standards Authority
‘Are you new to writing for the web? Or are you looking for a workshop that will help you focus on the guts of writing for the web? The Web Lab workshop is a great place to start.’
Don Long, Lift Education
‘A fantastic course. I now want to completely rewrite our current website and look forward to writing our new website confidently.’
Jennifer Whooley, Victim Support
‘This has been the most informative and well structured course I have been on in a long time. A very, very useful course!’
Judith Partridge, AXA New Zealand
You can have this training customised for your organisation. Contact us to talk about your training needs.