The right picture, with the Write words

Judy Knighton | February 7, 2017

Infographics will be hotter than ever in 2017, says PR Daily, an online magazine.

Why? Pr Daily says:

1. They’re data-driven. New technology allows us to harness more data, and infographics allow us to simplify those numbers for audiences.
2. They’re visual. Millennial audiences are drawn to visual content — it’s a major reason Snapchat and Instagram are so popular.
3. They’re easy to share. You wouldn’t post a research report on Pinterest, but you would share an infographic.

We’re talking, of course, about good infographics. Poor infographics are an abomination.

Here are the five mistakes that ruin a good infographic.

1. The story rambles and doesn’t lead to a definitive conclusion.
2. The infographic uses too many words.
3. The pictures don’t visually summarise the information; they are just random illustrations.
4. The infographic’s sources and facts are unclear, irrelevant, or even downright wrong.
5. The infographic does not guide the reader’s eye through the data.

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