Proofreading makes money

This article from BBC News gives some evidence for the return on investment of good document practices — editing and proofreading.

It’s not just documents destined for hard-copy printing that need proofreading. Remember to proofread copy for your website or blog. This often-overlooked part of the publishing process for online documents can have a big impact.

According to Charles Duncombe and the Confederation of British Industry, a single spelling mistake can cut your online sales in half.

Can you spot the embarrassing spelling mistake in the website below?


3 responses to “Proofreading makes money”

  1. Eye halve a spelling chequer
    It came with my pea sea
    It plainly marques four my revue
    Miss steaks eye kin knot sea.
    Eye strike a key and type a word
    And weight four it two say
    Weather eye am wrong oar write
    It shows me strait a weigh.
    As soon as a mist ache is maid
    It nose bee fore two long
    And eye can put the error rite
    Its rare lea ever wrong.
    Eye have run this poem threw it
    I am shore your pleased two no
    Its letter perfect awl the weigh
    My chequer tolled me sew.

  2. Corinna says:

    I absolutely agree!! It's not about being a 'grammar nazi' — it's about credibility. I would never use a service that had errors in its marketing or advertising, as it immediately makes me wonder what else they are careless about.

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