Rewrite — How to overcome daily sabotage of your brand and profit highlights the tremendous cost of bad writing in business and government, and offers a practical solution.
Words have a price. Transforming the way your organisation writes can transform the way it performs. Aligning your voice with your brand has the power to enhance your bottom line, whether that’s social good or profit.
Lynda Harris, Write’s chief executive, has written the book about many of the organisations she has seen transform their writing culture.
Rewrite is a practical handbook for anyone who understands the price of words — CEOs, board members, communications managers, and plain language practitioners. Adapt the Rewrite for Change™ model, follow steps on the plain English pathway, and use tips for success to transform the voice of your own organisation.
The book describes how organisations in the commercial, professional, not-for-profit, and public sector changed their voice.
Senior managers from each organisation describe their motivation for change. They explain how they got buy-in, laid the foundations, overcame obstacles, and kept momentum going. Each talks about their own approach for turning around the skills and attitude of its writers. And they tell how they’ve reaped the benefits of a plain English culture.