Clean the custard pie off your public face
Judy Knighton | February 7, 2017
Every second, according to 2015 statistics, 2.4 million emails fly across the face of the planet. We have only to look at our inboxes to see that emails are the most likely way for your business to communicate with your customers.
Your emails are your company’s new front desk; your tone the smile your customers first see. Image by Wikimedia Commons / CC BY 2.0
At Write, we often hear about the misunderstandings that arise when emails are not in plain English. Customers can get the wrong idea, be offended at a misguided tone, or even not know what action they need to take. And untangling those snarls takes time and money, if the damaged relationship can even be salvaged at all.
Don’t sabotage your brand. Write emails in plain English; emails that are easy to read, easy to understand, and easy to act on.
- Understand your audience and purpose.
- Write clear subject lines.
- Choose the right structure, language, and tone for your audience and purpose.
- Include the content needed for your purpose, and leave out content you don’t need.
- Provide clear action points.
Learn how to write Emails that Get the Right Results on our 1/2 day Email Essentials workshop.
Register for the Email Essentials workshop
Read more posts about emails
How to make sure your emails don’t go unread
How to get your reader’s attention when writing emails
Email etiquette: how best to sign off